The report affirms that since opening in 2013, The Alps 2 Ocean Cycle Trail (A2O) has contributed significantly to economic development in the region.
The latest New Zealand Cycle Trail Monthly Report Survey received 807 responses from Alps 2 Ocean Cycle Trail users between April 2022 and March 2023, the highest number of survey responses out of all the 23 Great Rides in New Zealand. The results exceed the benchmarked minimum and targeted feedback responses, which have been set at 300 and 500 respectively, meaning the sample can be considered representative and good for making robust, insightful analysis.
"We're thrilled to see such a high level of engagement from Trail users," said A2O Trail Manager Robyn Hyde. "We take all feedback seriously, and we're committed to making the Trail the best it can be. We're grateful to everyone who has taken the time to provide feedback and we look forward to continuing to improve the Trail for future users."
Positive feedback that has been received month-on-month centres on praise for the scenery, facilities, and experiences offered by the Trail. The on-road gravel sections, Trail surface and condition are cited as opportunities to improve the overall experience.
The survey provides a quarterly economic contribution to the area analysis. The Alps 2 Ocean Cycle Trail leads the way with an annual economic contribution of $1,909.20 per person, which is double that of the $957.50 average calculated for all Great Rides Trails in New Zealand over the last 12 months. The contribution per person per night over the last 12 months for the A2O was $299.60, compared to an average for all trails per person per night of $238.40.
"We are excited to see remarkable levels of spending in the region. There is no doubt the Alps 2 Ocean Cycle Trail has been a game-changer for economic well-being in the region," said Robyn Hyde. We've seen a significant increase in visitor numbers since the Trail opened, and it's created new business opportunities for local entrepreneurs. We’d like to acknowledge all those who have contributed to providing exceptional experiences on the A2O."
The biggest contribution per person was from activities and admission fees, followed by accommodation, cafes, transport, and snacks and groceries purchased in the area.
A consistent growth in visitors to the Alps 2 Ocean Cycle Trail has been observed yearly. February and March 2023 witnessed substantial growth of visitors compared to the previous year, with a percentage growth of 56% and 38% respectively.
Overall, the report shows that the Alps 2 Ocean Cycle Trail has been a major driver of economic growth in the region, with significant benefits for both businesses and the local community. As the Trail continues to attract visitors, it is likely to remain a key contributor to the region's economic development for years to come.
Anyone who has been out on the trail recently is encouraged to share their feedback and remember to fill in a survey on the Alps 2 Ocean Cycle Trail website.
For more information about the Alps 2 Ocean Cycle Trail, visit www.alps2ocean.com.