Managing signage



Signs are essential throughout the District for the information they provide, adding vibrancy and colour to an area and contributing indirectly to its economic viability.  They help us find our way around, highlight community events, and help businesses to thrive. However there is the possibility that signs may have a detrimental impact on the character of an area and can cause safety issues for pedestrians and motorists.  

Current District Plan Rules

Motel signs in night.The District Plan contains rules on signage to reflect the communities desire to minimise the effects of signs on traffic and pedestrian safety and to maintain the visual character of the residential and rural areas of the district. 

Our current District Plan allows some signage without the need for a resource consent.  In most of the business zones, you can have a sign attached to a building as long as it is no bigger than 3m².  Sandwich boards are also permitted as long as they are adjacent to the premises doing the advertising.  Resource consent is required for:

  • Any signage in the Business Heritage zone
  • Flashing signs with lights or illumination
  • Any sign that has movable parts 
  • Signs fixed to vehicles and trailers that are parked in a public place.

In residential and rural residential zones signage is limited to advertising a use of the site and must be located on the site doing the advertising. In the rural zone, the total signage per property is limited to 3m².

The current definition for signage in the District Plan includes any sign visible from any public place or thoroughfare used for the identification of a site or building, direction or information or the promotion of goods, services and events. Signs can be painted, written, printed, carved, embossed, inscribed, projected onto, placed or otherwise fixed to or upon any site, wall, hoarding, pole, fence, rock, stone, tree, stationary vehicle or structure of any kind.

Useful link: Waitaki District Plan sign rules (PDF, 87KB)

What are the Issues?

Requiring a resource consent for some forms of signage can add a cost for business operators but if there is no control then the display of signs may result in adverse effects on pedestrian and traffic safety.  A proliferation of signs can also have an adverse impact on the character of an area.  

  • Is the current level of control over signage adequate?
  • What could we change about the way we manage signs?

Want more information?

You can find more information at getting involved and staying informed page
Page reviewed: 10 Aug 2018 12:47pm